Why salience & Co
I’ve spent the last 13 years leading performance marketing across large-scale budgets, managing multi-channel strategy, agency relationships, and internal teams responsible for millions in spend while consistently driving over 20% growth for mature markets and high-growth businesses.
That experience shapes how I approach performance marketing analysis with a deep understanding of inside pressures, trade-offs, and the realities of running performance at scale where decisions carry real financial impact and clarity can often be the missing piece.
That's exactly why Salience & Co exists. To cut through noise, platform bias, and internal complexity, turning performance marketing into something that can be understood, trusted, and acted on with conviction across a select number of businesses where decisions truly matter.
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Marius Tudor
Founder, Salience & Co
